This video is interesting because it speaks of a number of things …
- It speaks of knowing and finding the core, authentic you. That unique person that you were created to be, with your own interests, characteristics, talents, personality traits. After all, never forget, there is no one like you in the entire world. You are completely unique. Fashioned for a purpose. It is just up to you to find out what that is.
- It speaks of never being afraid to be different. Of not being conformed and constrained by the limits that society places on us. The ‘should do’s’ and the ‘shouldn’t do’s’ that we’re bombarded with. The limiting mindsets and opinions that others like to place on us. The conventional thinking and the herd mentality that we so easily adopt.
- It speaks of the process of initiating and inventing and creating. And it reminds me of the process of adopting change (Rogers model for the adoption of innovations) where at first people say that is crazy and ridiculous and then they sceptically try it out, before the majority finally adopt it and come to believe what the early adopters and investors said in the first place but were ridiculed for. Think about Bill Gates or ipads or iphones.
- And it also speaks about how ‘Apple’ were positioning themselves in their advertising. They knew they were branding themselves as different thinkers. As being different. Speaking to early adopters. They knew their brand was about innovation and new and different. They knew ‘why’ they did what they did and ads like this merely brought this view to life. Very clever. Very effective.
Be inspired and be you ! The world needs it.
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